Moroso creativity

Courageous Moroso during the design week in Milan accepted the challenge of transforming the gorgeous Moroso showroom in an installation which was part art and part design, using vintage pieces of the past production.

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The walls patterns were found in an old book on cactus, transformed to signify the degradation of our planet. The space looked like a desert with night shadows and silhouettes of pieces of furniture. The result was surreal and beautiful.
To see more images and read more about Moroso’s exhibitions see here
Upstairs the usual display of iconoclastic or simply inventive and innovative pieces of furniture, like the iconic sofa Victoria and Albert, below, designed by Ron Arad.

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A detail of the armrest, soft leather embroidered.

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Bohemian designed by Urquiola, a tribute to the past with an eye to the present.

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The following are a few pictures taken instead at the Fiera in the amazing Moroso stand.

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Patrizia Moroso is a courageous lady, I can also proudly say that she lives and works in the same region where I was born, Friuli Venezia Giulia, in the North East of Italy.
She is always researching new ideas and bringing a smile to our homes.

Photography by Albarosa Simonetti (only top picture from Moroso’s website)

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Write by: A-Efendy - Sunday, May 9, 2010

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