From Milan: Moschino Maison

Italian label Moschino (please always pronounce the Italian CH as it was a K... more like Moskeeno) found inspiration in the work of Salvador Dalí and put in the windows (always among the city's best windows' displays) of the via Sant' Andrea boutique, in Milan, a living-room scene taken from Salvador Dalí "Soft construction with boiled beans". Of course Moschino Maison's humor called the installation "Soft construction without boiled beans". Textiles and metals, beiges and browns, tilted chairs and table, weird angle of the drapes' rod, a painting of clouds, sagging walls, colors and smooth contours... all relate to the original artwork.
The hand-made furniture is available upon request.
It is also now Moschino’s turn (after Armani, Missoni and Versace) to open its luxury hotel. The building will be a former neo-classical style railway station, transformed in a surreal space, with 50 rooms and 15 suites, a garden, a spa and a gym. The hotel will be designed by the artistic director of Moschino, Rossella Jardini who said of the project: "The ordinary world is painted with a brush of surrealism.".

Bedroom Petals

Hall "The Dream"

Contemporary design and fairy tales are the themes. Each room will tell a fable, with humor and optimism, the same "joye de vivre" that is the spirit of the collections of Moschino.

The Hotel should open before the end of 2009 near the trendy Corso Como area in Milan.

Images source: Art News and Coutureinthecity.com

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Write by: A-Efendy - Monday, August 17, 2009